A Meta ads agency for Indian D2C fashion brands.
We run Meta ads for ethnic wear and fashion brands across India, from Jaipur. Every account is judged against its real breakeven after COD returns — not against the number Ads Manager would like you to believe.
Most accounts we take over are not underperforming. They are being measured wrong.
The brief is almost always the same: spend is up, ROAS is down, and the last agency could not explain why. Then we open the account and find the reported number was never real to begin with — a duplicated pixel inflating every order, or COD purchases never reaching Meta at all.
That second one is specific to how Indian D2C actually works, and it is the gap most agencies miss. If your one-click COD checkout never lands the customer on a thank-you page, those orders are invisible to Meta. The platform then optimises your entire account toward prepaid buyers, who in most ethnic wear catalogues are the minority. You end up paying to find your least representative customer.
None of that is fixed by a new campaign structure or better creative. It is fixed by making the signal real first, which is why every engagement starts there.
How the engagement runs
In order, and deliberately so. Each stage depends on the one before it being true.
Make the numbers real
Pixel and CAPI audited and deduplicated, COD and third-party checkout orders sent server-side, event match quality raised. Nothing else is worth doing until the account can see what it is optimising toward.
Simplify and stabilise
Consolidate the structure so conversion data stops being split across campaigns that each learn slowly. Set kill and scale rules against your real breakeven, calculated after returns rather than borrowed from a benchmark.
Creative volume and controlled scale
A steady pipeline of new angles and hooks, because creative — not budget — is what actually caps an account. Budgets move in measured steps against a seven-day read, not a daily one.
Monitoring that catches problems the same day
Every account is checked automatically against its breakeven ROAS, so a tracking break or a spend spike surfaces the day it happens instead of at month-end reporting.
Three things we do differently
We work against breakeven after returns
A 3.0 ROAS with 28% RTO is not a 3.0. Before we touch budgets we calculate what you actually keep per order, and every kill or scale decision is made against that number. Brands are routinely surprised to find one campaign they had been protecting was never profitable.
Tracking is our own work, not something we outsource
We are the people other agencies call when the pixel is broken. That means the measurement layer your account depends on is built by the same team spending the budget, rather than being someone else's problem to blame later.
Accounts are monitored automatically, every hour
Every account we run is checked against its breakeven continuously. A tracking break or a spend spike surfaces the same day it happens — not in a monthly report written three weeks after the money was spent.
When we are the wrong choice
Worth saying plainly, so neither of us wastes a call.
- You want a guaranteed ROAS number before anyone has seen the account.
- You are launching a brand new store with no sales history and no creative.
- You want ads run without touching tracking, structure or landing pages.
- You need someone to execute a strategy that is already decided and not be questioned on it.
If any of those describe what you are after, the forensic ads audit is a better fit — it is a fixed piece of work with a clear answer at the end, and no ongoing commitment.
Common questions
What ad spend do you work with?
We work best with brands already spending on Meta and wanting to spend more profitably, rather than brands testing paid social for the first time. If you are below that, the audit is the more honest starting point — it costs less and tells you whether a retainer is even the right move.
Do you work with COD-heavy brands?
Yes, and it changes how we run the account. COD orders carry RTO risk that never appears in platform-reported ROAS, so we work against your net contribution after returns rather than the number in Ads Manager. Most accounts we take over have never had that adjustment applied.
Are you only working with brands in Jaipur?
No. We are based in Jaipur and a lot of our work is with Rajasthan ethnic wear brands, but the accounts we run are spread across India. Everything is handled over calls, WhatsApp and shared dashboards.
Do you require a long lock-in?
No. A retainer that only survives because of a contract is not one we want. We ask for enough runway to let changes read properly — roughly the first two months — and after that it is month to month.
Will you work with our existing agency or in-house team?
Sometimes. We are often called in specifically to fix tracking or audit an account another team runs, and that can stay collaborative. What does not work is two parties making budget decisions in the same ad account.
What happens in the first month?
Tracking gets fixed first, because every decision after it depends on the numbers being real. Then structure consolidation, then creative. Expect reported ROAS to move in the first few weeks as double-counting is removed — often downward before it improves, which is the correction working.
How we think about this work
If you would rather judge us on the thinking before the call:
- Meta Pixel & CAPI setup: fix tracking before you scale — the audit we run on every account first.
- How to scale Meta ads without killing your ROAS — readiness checks, and what actually caps an account.
- Build a Meta ads ROAS dashboard in Python — including the RTO adjustment most reporting skips.
Tell us what the account is doing.
A free 30-minute call. Send your monthly spend and what is bothering you, and we will tell you whether it is a tracking problem, a structure problem or a creative problem — whether or not you work with us.