Marketing Insights
Hard-won insights on scaling ads, fixing attribution, and automating your marketing stack. No fluff, just tactics.
When to Stop Scaling Meta Ads: Finding Your Profit Ceiling
Every ad account has a spend level past which more budget earns less profit. Here's how to calculate yours in rupees — including the RTO adjustment most scaling models leave out entirely.
Meta Pixel & CAPI Setup: Fix Tracking Before You Scale
A step-by-step guide to auditing your Meta Pixel, wiring up the Conversions API with proper deduplication, and raising Event Match Quality — written for Indian D2C stores on Shopify.
How to Increase AOV on Shopify: 7 Tweaks That Work
Seven product page and cart changes that lift Average Order Value on Shopify — including what actually works for Indian D2C stores running COD, and the one metric to judge them by.
How to Scale Meta Ads Without Killing Your ROAS
When to raise budgets, how fast, and the readiness checks most brands skip — a scaling framework built for Indian D2C stores dealing with COD, RTO and festive-season CPMs.
Build a Meta Ads ROAS Dashboard in Python
Working Python code to pull Meta Marketing API data, adjust ROAS for COD returns, and output a recommended action per campaign — the reporting most Indian D2C teams are missing.