Marketing Insights
Hard-won insights on scaling ads, fixing attribution, and automating your marketing stack. No fluff, just tactics.
When to Stop Scaling Meta Ads: Finding Your Profit Ceiling
Every ad account has a spend level past which more budget earns less profit. How to calculate yours in rupees, with the RTO adjustment most models skip.
Meta Pixel & CAPI Setup: Fix Tracking Before You Scale
How to audit your Meta Pixel, wire up the Conversions API with proper deduplication, and raise Event Match Quality on a Shopify store.
How to Increase AOV on Shopify: 7 Tweaks That Work
Seven product page and cart changes that lift Average Order Value on Shopify, what works for stores running COD, and the one metric to judge them by.
How to Scale Meta Ads Without Killing Your ROAS
When to raise Meta budgets, how fast, and the readiness checks most brands skip: a scaling framework for D2C stores dealing with COD, RTO and festive CPMs.
Build a Meta Ads ROAS Dashboard in Python
Working Python code to pull Meta Marketing API data, adjust ROAS for COD returns, and output a recommended action per campaign.