What Instapulse is.
Instapulse is a measurement-first performance marketing agency in Jaipur for D2C fashion and ethnic wear brands — Meta Ads, server-side CAPI, and Shopify.
We run Meta ads and server-side Conversions API tracking for Shopify fashion brands, from Jaipur. Every account is monitored automatically against its breakeven ROAS, so problems surface the same day rather than at month-end. We are also the people other agencies call when the tracking is broken.
- Founded
- 2024
- Based in
- Jaipur, Rajasthan, India
- Clients
- Shopify fashion and ethnic wear brands across India
- Founder
- Pankaj Mallick
Pankaj Mallick
Pankaj Mallick founded Instapulse, a measurement-first performance marketing agency in Jaipur for D2C fashion and ethnic wear brands. He applies an MSc in physics to ad measurement and builds the agency’s Python analytics.
The agency runs on that measurement habit. Every account is pulled from the Meta, Shopify and GA4 APIs each morning and reconciled against real revenue, so the number a decision is made on is blended ROAS after returns, not the figure Ads Manager reports. The same pipelines check every account against its breakeven every hour.
Three things, in this order
Server-side CAPI, so the numbers are real
Meta's Conversions API on Cloudflare Workers, deduplicated against the browser pixel and reconciled against Shopify orders. COD and third-party checkout orders are sent server-side, because a store where they never reach Meta is optimising toward the wrong customer. What the setup covers →
Meta ads, judged against breakeven after returns
Advantage+ led structure, a creative matrix built for fashion and ethnic wear, and kill or scale rules set against what the brand actually keeps per order once RTO is counted. How a retainer runs →
Shopify builds with tracking correct from day one
Horizon-theme stores with custom sections, mobile speed work and the measurement layer installed before launch rather than bolted on after. Shopify development →
Brands we have built or run ads for include Ghumar Trend, Gulabi Trend, Jaipuri Trend, Indigo Trend, Neha Dhaka Label, Azone Classes, Yufta, Vastrachi, Atharva Jaipur, Doriya Jaipur, Gulabi Style. The case studies carry the numbers and the timeframes.
Start with the audit.
A fixed-scope look at your Meta account and tracking, with a written report and a call. It ends with a fix list, whether or not you work with us after.