Free calculators

The two numbers every D2C fashion brand should know.

The same calculations we run in the first week of every audit, made public. Everything runs in your browser; nothing is stored or sent.

⚖️

Breakeven ROAS calculator

The ROAS your store needs before an ad makes money, with COD share and RTO built in. Shows the figure as Ads Manager reports it and on delivered revenue.

Answers: What ROAS do I need to break even?

📦

RTO cost calculator

What cash-on-delivery returns cost per month, how far they pull real ROAS below reported ROAS, and what each five-point improvement is worth in rupees.

Answers: What is RTO actually costing me?